Webmasters who own PBNs engage in covert activity. They need to conceal their network from prying eyes. Consequently, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their clientele competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of the PBN owners put an awful lot of faith inside their capacity to cover their tracks. If, for reasons unknown, those tracks aren`t covered perfectly, then those PBNs may get discovered and every one of their backlinks will likely be worthless. Remember also that the way that PBN owners block bots from crawling their website is by updating the robots.txt file. But there`s no written law saying any organization has to obey what`s within the robots.txt file!
Worse, bots are able to see what`s inside the robots.txt file. If it looks like the site is blocking lots of bots from crawling, which may in as well as itself become a sign to Google that this site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to be worthless.
People who own PBNs aren`t managing a charity. You`re going to have to buy seo backlinks. Just how much do you want to pay? That will depend on the trustworthiness of the PBN owner and whether or not you`ve got the hands over a discount code. Generally, anticipate to spend a few hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from a different domain on the PBN.
In return for the cash, you`ll often get virtually no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you`ll just get a list of domains including your links with TF/CF info for each and every domain.
One other reason to try PBNs and buying backlinks: it`s usually the case that they`re run by one individual who has very little spare time. As a result, the PBN webmaster creates content for you personally by simply spinning existing content on the web. If you`re not familiar with the concept of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the internet and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s usually the case that spun content looks like something written by a child in Kindergarten. If Google detects poor grammar within the article that links returning to your web site, you are able to bet it is going to devalue the link. When that happens, you won`t get anything for the money you spent.
Webmasters who host PBNs will also be notorious for using shortform content. A backlink you get will often wind up in a post that just has about 300-350 words. Put simply, PBN owners do exactly enough to obtain some link juice. That doesn`t look authentic, and it probably isn`t going to fool Google for a lot longer. Keep in mind that you`ll rdvenf significantly better SEO benefits with longform content, that is rarely offered once you purchase backlinks.
We`ve already discussed several ways in which Google can determine in case you are buying backlinks. First, it could find out if the website is wanting to cover its tracks digitally. Second, it might pick up on the spun content.
There are more ways that Google knows, though. As an example, a number of your backlinks might not be relevant. If you pay for a backlink online that handles pets and it also points to your site that`s about auto repair, Google`s algorithm will realize that. The backlink won`t appear right.
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be certain the folks at Google are monitoring the black hat sites to learn about people selling backlinks. Whenever you can look for a vendor that`s selling backlinks, so can Google.