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In a question of only fifteen years, Asian cuisine has gone from being a niche food obsession to probably the most popular all over the world. Global sales at Asian fast food restaurants have started by nearly 500 percent since 1999, the fastest growth noticed in any fast food category around the world, in accordance with data from consumer research firm Euromonitor. Fast food here is described as any restaurant that gets not even half its sales from sit-down meals.
Asian food has expanded by roughly the same amount as the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food has a lot to do with both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has risen more than ten fold since 2000, and also in Vietnam, Thailand and Malaysia.
But Asian food has additionally taken advantage of the emigration of 打酱油 other areas around the world, where people then fall in love with cuisines they could not have access to encountered otherwise. The Usa, where the number of Asian immigrants has grown immensely, is perhaps the very best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for instance).
“They’re trying to find bolder and spicier flavors, as well as something different,” Darren Tristano, executive vice president of Technomic, a restaurant-research firm, told QSR Magazine.
Sales at Asian fast food restaurants have started by 135 percent since 1999, well outpacing the growth noticed in every other segment. Asian food specifically is different because nearly all fast food restaurants that serve cuisine through the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, no more than 10 percent of sales at Asian fast food restaurants originate from chains. The remaining 90 percent (which is greater than $135 billion annually)arises from mom and pop restaurants.
In the usa, the story is a little different, but no less striking. Roughly 50 % of all sales at Asian fast food restaurants has come from chains in 2014. The viability of this model points to some certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales last year, have proven that there’s a mass market interest in Chinese food. Even Chipotle has responded to the demand with Shophouse, a speedy casual Thai noodle restaurant.
Asian food is so coveted today that even restaurants that are focused on cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You can find currently a minimum of 550 items sold at fast food restaurants around america with either Asian names or an overt Asian influence, based on market research firm Mintel. Exhibit A: Teriyaki burgers, which can now, incidentally, be discovered at Carl Jr.’s.